Mother Dairy has raised the prices of full-cream milk by Re 1 per litre and token milk by Rs 2 per litre in the Delhi-NCR market from Monday. The price rise has come due to a rise in input cost, the company cited, according to the news agency PTI report. The price of full-cream milk has been raised by Re 1 to Rs 64 per litre, according to the company spokesperson. However, the company has not revised the prices of full-cream milk sold in 500 ml packs. Token milk (milk sold from bulk vending machines) will cost Rs 50 per litre from Monday as against Rs 48 per litre now.
The latest hike comes after the company raised its prices thrice earlier this year. Mother Dairy remains one of the biggest milk suppliers in Delhi-NCR with volumes of more than 30 lakh litre per day.
Mother Dairy increases the price of full-cream milk from Rs 63 per litre to Rs 64 per litre and that of token milk from Rs 48 per litre to Rs 50 per litre from today in Delhi-NCR.
Visuals from a Mother Dairy store in Delhi. pic.twitter.com/yF2VkDdx5h
— ANI (@ANI) November 21, 2022
Reason Behind Milk Price Hike
The company cited the hike in prices to increase its procurement cost of raw milk from dairy farmers. “This year, the entire dairy industry is witnessing a huge gap in the demand and supply of milk,” the spokesperson added.
The availability of raw milk has been impacted due to the increased cost of feed and fodder, and the erratic monsoon that further impacted prices of raw milk, the company said.
Apart from this, the company noted the demand for processed milk had gone up.
“The ongoing mismatch in the demand-supply, even after the festive season, has further led to the firming of raw milk prices. We are therefore constrained to partially pass on the impact with revision in consumer prices of certain variants,” the spokesperson said.
The revision in prices will enable the company to continue supporting farmers with the right remuneration while ensuring quality milk for consumers, Mother Dairy said.
Mother Dairy passes on about 75-80 per cent of prices paid by consumers to the milk producers.
(With inputs from PTI)