Non-fungible tokens, or NFTs, have gained immense popularity over the past couple of years as a great way to monetise your content. So much so that leading artists and celebrities from around the world are increasingly jumping on to the NFT bandwagon with their own series of limited-edition digital collectibles. Among Indian cricketers, the likes of Yuvraj Singh, Suni Gavaskar, and Dinesh Karthik have already released their own NFT collections. Now, it appears that Sachin Tendulkar, Virat Kohli, and MS Dhoni have joined the NFT team.
Tendulkar has entered a partnership with Rario NFT platform, which will not only see the Master Blaster be the brand ambassador but also launch his own line of digital collectibles. Rario already has several cricketers and their NFTs on the platform, including the likes of Aaron Finch, Faf Du Plessis, Quinton de Kock, Shakib Al Hasan, Rishabh Pant, Virender Sehwag, Zaheer Khan, Smriti Mandhana, Arshdeep Singh, and Axar Patel.
Announcing the partnership on Twitter, Tendulkar said, “Very happy to be a part of the Rario family! ”
The former Team India captains — MS Dhoni and Virat Kohli — are set to launch their own NFT lineup on FanCraze. The collections are expected to drop during the ongoing ICC Men’s T20 World Cup, which will wrap up on November 13. Just like Rario, FanCraze also has several iconic cricketers onboard, including the likes of Rohit Sharma, Hardik Pandya, Suryakumar Yadav, Ravindra Jadeja, and Shikhar Dhawan.
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For those unaware, NFTs are unique digital tokens that promise exclusive ownership. If you own an NFT, you can rest assured that no one else in the world will be able to own the exact same NFT with the exact same attributes, unless of course, you decide to sell or trade it.
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NFTs became a great way to help artists and creators monetise their content, thanks to their digital delivery system and greater returns when compared to physical art. As per CoinMarketCap data, the global NFT market stands at around $2.4 billion, reflecting the popularity of the sector.
Disclaimer: Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions. Cryptocurrency is not a legal tender and is subject to market risks. Readers are advised to seek expert advice and read offer document(s) along with related important literature on the subject carefully before making any kind of investment whatsoever. Cryptocurrency market predictions are speculative and any investment made shall be at the sole cost and risk of the readers.