In another change to Twitter, the company is set to announce an “official” label for some verified accounts when it launches its new and debated $8 premium subscription product, the media has reported. According to Twitter’s early-stage products executive Esther Crawford, the Twitter official label would be applied to select verified accounts including major media outlets and governments, says a report by news agency Reuters.
Crawford also confirmed that the revamped Twitter Blue subscription product, which will allow paid users to carry blue check marks on their accounts, will not actually verify users’ identities, the Reuters report added.
“Accounts that will receive [the label] include government accounts, commercial companies, business partners, major media outlets, publishers and some public figures,” Crawford tweeted.
While the Twitter Blue premium product is being debated, company chief Elon Musk is also considering putting Twitter behind a paywall in an effort to monetise the site, another report said. The development comes amid several ongoing changes introduced by the new owner, including mass layoffs across the globe.
The company is also trying to lure back employees, while some workers noted that the economics behind its soon-to-relaunch Twitter Blue subscription may cause the company to lose money.
Musk’s first “signature” project, the rollout of a new version of the Twitter Blue subscription allowing users to get a verification badge for $7.99 per month (or losing the same if deciding not to pay) has already met with a few challenges.
The existing version had just a little more than 100,000 active subscribers, according to a report by Platformer. The new version, which will be 37.5 per cent costlier, has raised concerns among regular users of the platform. It’s still not clear how the company will persuade enough people to subscribe to justify the initiative, the report added.